World Cup Campaign

The World Cup is the single largest stage in sport. This campaign was built to claim attention on it — with the planning, assets and timing required to win during the world’s biggest tournament.

WOBAO SPORTS aligned ambassadors, localized brand films and an omnichannel rollout to a fixture-driven calendar, so the brand built anticipation before kickoff and sustained momentum through to the final.

Campaign approach

• Athlete ambassadors secured ahead of the tournament.
• Localized brand films adapted for each market.
• A fixture-timed rollout across owned, earned and paid media.