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Sports Marketing
Behind the Scenes of V8ok.com’s Brand Signing ProductionExplore seven on-set photographs from WOBAO SPORTS’ filming work for V8ok.com, covering the signing setting, vehicle scenes and football-themed shots.
Football
Liverpool vs Chelsea preview: cup rotation and three battles at AnfieldAnfield hosts a Carabao Cup fourth-round tie on 28 October. How could rotation change the press, the wide spaces and the second-ball contest?
Sports Marketing
Football Club Sponsorship or Player Partnerships? A Guide for iGaming Brands
Football
Liverpool vs Brighton preview: can the Reds play through the press?
More Articles
Barcelona vs Real Madrid preview: three battles to watch in El Clásico
FootballEl Clásico returns to Spotify Camp Nou on 25 October. Check the corrected kickoff time, explore three tactical questions and make your own score prediction in this article.
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Chelsea vs Tottenham Preview: Kick-off Time and Key Battles
FootballRead the Chelsea vs Tottenham pre-match context, Malaysia and UK kick-off times, and three key battles to watch in the London derby.
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12B SPORTS × VR46 Racing Team × Sung Kang | MotoGP Global Sports Marketing Campaign
MotoGP12B SPORTS joins VR46 Racing Team and Sung Kang in a global MotoGP campaign combining motorsport, celebrity storytelling, branded content and fan engagement.
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Mike Tyson Brand Ambassador: What Can Global Brands Learn from an Iconic Sports Partnership?
Sports MarketingSummary Mike Tyson
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Measuring MotoGP Sponsorship: From Exposure to Brand Response
MotoGPSponsorship reporting should show what was delivered, what audiences did and which business outcomes can be supported by evidence. A logo placement, a reported audience and an enquiry are different measurements.
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12BSPORT Steps Up Its Football Presence for 2026
FeaturedEvent NewsAhead of the 2026 season, 12BSPORT is expanding its football sponsorships and fan activations. Here’s what’s happening — and what brands can learn from it.
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WOBAO SPORTS Expands Its Asia Sponsorship Network
Team UpdatesA behind-the-scenes update from the team: we’re deepening our athlete, property and media network across Asia — and adding campaign capacity for 2026.
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Planning Sports Campaigns Across Markets and Formats
Sports MarketingCross-market sports content needs a shared brand message and explicit decisions about what changes by market. A global label does not replace a practical plan for language, rights, production and release.
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