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12BSPORT Steps Up Its Football Presence for 2026
12BSPORT Steps Up Its Football Presence for 2026
FeaturedEvent NewsAhead of the 2026 season, 12BSPORT is expanding its football sponsorships and fan activations. Here’s what’s happening — and what brands can learn from it.
WOBAO SPORTS Expands Its Asia Sponsorship Network
WOBAO SPORTS Expands Its Asia Sponsorship Network
Team UpdatesA behind-the-scenes update from the team: we’re deepening our athlete, property and media network across Asia — and adding campaign capacity for 2026.
Global Sports Marketing Trends to Watch
Global Sports Marketing Trends to Watch
Sports MarketingSports marketing is going digital-first, creator-led and increasingly global. These are the shifts redefining how brands reach sports audiences — in Asia and beyond.
Sports Branding Strategy That Lasts
Sports Branding Strategy That Lasts
Sports MarketingA strong sports brand is built on consistency — one clear identity carried across every athlete, property and campaign. Here is how to build one that lasts.
MotoGP Sponsorship Guide: A High-Impact Brand Play
MotoGP Sponsorship Guide: A High-Impact Brand Play
MotoGPMotoGP combines speed, lifestyle and a passionate global following. Here is what makes motorsport sponsorship one of the highest-impact plays a brand can make.
World Cup Marketing Guide: How Brands Win
World Cup Marketing Guide: How Brands Win
FeaturedWorld CupThe World Cup is the single largest opportunity in sports marketing. Here is how the winning brands plan, produce and activate around the world’s biggest tournament.
Why Athlete Partnerships Matter for Brands
Why Athlete Partnerships Matter for Brands
FeaturedAthlete PartnershipsAthlete partnerships build instant trust and global campaign visibility. Here is why the right ambassador is one of the highest-return plays in sports marketing.