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Sports Branding: Connect the Message Across Every Campaign
Sports Marketing
Sports Branding: Connect the Message Across Every CampaignA sports branding plan should make the company recognisable across different people, properties and formats. Start with a message the audience can understand, then define how the creative will express it consistently.
MotoGP Sponsorship Planning: Rights, Content and Activation
MotoGP
MotoGP Sponsorship Planning: Rights, Content and ActivationA motorsport sponsorship plan should connect the brand’s objective with the rights available and the content it can deliver. The first decision is what the campaign needs to do, not simply where a logo could appear.
Planning Brand Content Around Major Football Tournaments
FeaturedWorld Cup
Planning Brand Content Around Major Football Tournaments
What Makes an Athlete Partnership Useful to a Brand?
FeaturedAthlete Partnerships
What Makes an Athlete Partnership Useful to a Brand?