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12B SPORTS × VR46 Racing Team × Sung Kang | MotoGP Global Sports Marketing Campaign
MotoGP
12B SPORTS × VR46 Racing Team × Sung Kang | MotoGP Global Sports Marketing Campaign12B SPORTS joins VR46 Racing Team and Sung Kang in a global MotoGP campaign combining motorsport, celebrity storytelling, branded content and fan engagement.
Measuring MotoGP Sponsorship: From Exposure to Brand Response
MotoGP
Measuring MotoGP Sponsorship: From Exposure to Brand ResponseSponsorship reporting should show what was delivered, what audiences did and which business outcomes can be supported by evidence. A logo placement, a reported audience and an enquiry are different measurements.
MotoGP Sponsorship Planning: Rights, Content and Activation
MotoGP
MotoGP Sponsorship Planning: Rights, Content and Activation