12B SPORTS × VR46 Racing Team × Sung Kang | MotoGP Global Sports Marketing Campaign
The collaboration between 12B SPORTS, Pertamina Enduro VR46 Racing Team and Sung Kang brings together MotoGP, Hollywood entertainment and global sports marketing in one powerful branded campaign.
As a Main Sponsor of Pertamina Enduro VR46 Racing Team for the 2026 MotoGP World Championship season, 12B SPORTS continues to expand its presence through international motorsport partnerships, branded content and immersive fan experiences.
Sung Kang Enters the World of VR46
Hollywood actor Sung Kang travelled to Tavullia, Italy — the home of VR46 and one of the most iconic locations connected to Valentino Rossi’s racing legacy.
During the experience, Sung Kang explored the world behind VR46 Racing Team, gaining a closer look at the people, technology and racing culture that power the MotoGP team.
The campaign also featured interactions with Pertamina Enduro VR46 Racing Team riders Fabio Di Giannantonio and Franco Morbidelli, creating a stronger connection between entertainment, motorsport and brand storytelling.
Rather than presenting a traditional sponsorship campaign, the collaboration transforms the partnership into an authentic MotoGP experience.
12B SPORTS × Pertamina Enduro VR46 Racing Team
In 2026, 12B SPORTS became a Main Sponsor of Pertamina Enduro VR46 Racing Team.
Founded by nine-time World Champion Valentino Rossi, VR46 Racing Team is one of the most recognisable brands in the MotoGP ecosystem.
Through this partnership, 12B SPORTS gains visibility across the world of MotoGP while also creating opportunities for content marketing, celebrity collaborations, fan engagement and international media exposure.
The result is more than logo placement.
It is a complete Sports Marketing Campaign built around culture, personalities and storytelling.
When Hollywood Meets MotoGP
Sung Kang has built a strong global profile through his association with automotive entertainment and car culture.
Bringing him into the VR46 environment connects several powerful audiences:
- Hollywood Entertainment
- MotoGP
- Motorsport Culture
- Celebrity Marketing
- Sports Sponsorship
- Global Sports Fans
This approach demonstrates how modern sports sponsorship can move beyond traditional advertising.
Instead of simply placing a brand logo on a motorcycle or race suit, brands can create stories and experiences that audiences actively want to watch, share and discuss.
Sports Sponsorship Is Evolving Beyond Logo Exposure
Modern sports sponsorship is no longer only about visibility.
Global brands are increasingly combining:
Sports Sponsorship + Celebrity Partnerships + Branded Content + Social Media + Fan Experience
The 12B SPORTS × VR46 Racing Team × Sung Kang campaign is an example of how these elements can work together.
By introducing a globally recognised celebrity into a MotoGP environment, the campaign creates content that can be distributed through brand films, short-form videos, social platforms and international media.
This transforms a sponsorship agreement into a much larger brand story.
The Future of Sports Marketing
The real value of sports marketing is not simply having a logo inside a sporting event.
Strong sports marketing allows a brand to become part of the culture, personalities, stories and experiences that fans already care about.
From the 12B SPORTS × VR46 Racing Team MotoGP partnership to the Sung Kang branded experience in Tavullia, the campaign highlights the growing connection between sports, entertainment and global brand marketing.
For brands looking to expand internationally, this type of campaign provides a powerful way to build recognition, credibility and cultural relevance.
WOBAO SPORTS — Global Sports Marketing & Media Promotion
WOBAO SPORTS specialises in global sports marketing, athlete partnerships, sports sponsorship campaigns, celebrity collaborations, brand films and international media promotion.
Our services include:
- Sports Marketing Campaigns
- Athlete Partnerships
- Sports Sponsorship
- Celebrity Campaigns
- Brand Films
- Media Promotion
- AI Athlete Endorsement
By combining sports properties, celebrity partnerships, professional video production and digital media distribution, WOBAO SPORTS helps brands create sports marketing campaigns designed for global audiences.
The campaign is a global sports marketing collaboration that brings together 12B SPORTS, Pertamina Enduro VR46 Racing Team and Hollywood actor Sung Kang. It combines MotoGP, celebrity marketing, branded content and fan experiences.
12B SPORTS is a Main Sponsor of Pertamina Enduro VR46 Racing Team for the 2026 MotoGP World Championship season, supporting the brand through motorsport sponsorship, content marketing and international exposure.
Sung Kang is strongly associated with automotive entertainment and car culture. His involvement helps connect MotoGP with entertainment audiences and creates more engaging branded storytelling.
Sung Kang travelled to Tavullia, Italy, the home of VR46 and a location closely connected to Valentino Rossi’s racing legacy.
The campaign features interactions with Pertamina Enduro VR46 Racing Team riders Fabio Di Giannantonio and Franco Morbidelli.
Instead of focusing only on logo exposure, the campaign combines sports sponsorship, celebrity partnerships, branded content, social media and fan experiences to create a broader brand story.
MotoGP has an international fan base and strong visibility across multiple markets. This gives brands opportunities to build recognition through racing, digital content, media coverage and fan engagement.
WOBAO SPORTS provides sports marketing campaigns, athlete partnerships, sports sponsorship, celebrity collaborations, brand films, media promotion and AI athlete endorsement solutions.