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12B SPORTS × VR46 Racing Team × Sung Kang | MotoGP Global Sports Marketing Campaign
12B SPORTS × VR46 Racing Team × Sung Kang | MotoGP Global Sports Marketing Campaign

12B SPORTS joins VR46 Racing Team and Sung Kang in a global MotoGP campaign combining motorsport, celebrity storytelling, branded content and fan engagement.

MotoGP
Measuring MotoGP Sponsorship: From Exposure to Brand Response
Measuring MotoGP Sponsorship: From Exposure to Brand Response

Sponsorship reporting should show what was delivered, what audiences did and which business outcomes can be supported by evidence. A logo placement, a reported audience and an enquiry are different measurements.

MotoGP
MotoGP Sponsorship Planning: Rights, Content and Activation
MotoGP Sponsorship Planning: Rights, Content and Activation

A motorsport sponsorship plan should connect the brand’s objective with the rights available and the content it can deliver. The first decision is what the campaign needs to do, not simply where a logo could appear.

MotoGP