Tag

#Football

12BSPORT Steps Up Its Football Presence for 2026

Ahead of the 2026 season, 12BSPORT is expanding its football sponsorships and fan activations. Here’s what’s happening — and what brands can learn from it.

Event News

Planning Brand Content Around Major Football Tournaments

A tournament campaign should connect the football context with the brand’s message and a realistic content plan. Attention to a tournament does not guarantee attention to a particular advertiser.

World Cup